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Video is imperative today for digital marketing. I can help you develop a video plan by recommending a video strategy, evaluating your existing video content, and creating an organized video pipeline to get your message across and attract more followers and sales.
Need training for your group? I create customized in-person or online workshops for your team. I teach video best practices including the proper techniques of shooting, editing, writing for video, planning, interviewing, sound, and lighting. I provide clear, direct feedback for you to improve and reach your goals.
Video Production Management
Instead of doing it yourself, some projects are best to outsource. As an Emmy-winning producer I can oversee your production from start to finish. I work with hand-picked, award-winning production companies to create the video you are looking for within your budget.
I specialize in travel, food, and lifestyle photography. Clients include, American Express, Chase, Google UK, The Chicago Tribune, Smithsonian, Roosevelt University, and various tourism boards.
Influencer Marketing Campaign Management
I leverage my two decades of experience in media (broadcasting and print) and 12+ years in travel blogging with my extensive worldwide network of travel writers, bloggers, and content creators to help brands create and manage dynamic marketing campaigns that can include multiple forms of content — blog posts, photography, video, social media, contests, reviews, takeovers, and more. I have worked with tourism boards, hospitality brands, tour companies, travel gear brands, and luxury goods and services.
Speaking & Workshops
My hands-on experience in broadcasting and digital media has led to developing a series of valuable presentations on various aspects of media including working with and pitching today’s content creators from traditional journalists to bloggers; the basics of video production; and inspirational travel talks (traveling solo, traveling affordably, traveling long term, traveling local).
A true professional with great insights and energy. Lisa was a huge help in kickstarting video content for a number of our brands. Great communications and follow-through with both myself and all of our teams. Looking forward to working more with her in the future!
“Lisa is one of the most “together” people in this notoriously disorganized business. A video editor longs for a producer with all the ducks in a row, and Lisa always came through. Plus, her creativity, desire, and great sense of humor made it easy and fun to work with her. What a pro!”
“Lisa is visionary leader, exceptionally talented professional and driven motivator who led the creation of the Foodseum Films program. She assisted in recruitment of top-talent student videographers, created and taught the curriculum, trained and coached the students, worked closely with sponsors and venues, and created a powerful content channel that accomplished the Chicago Foodseum mission while truly elevating the brand. I would highly recommend her and happily include her in any team I was on.”
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