This week’s video is another well-executed, creative concept: a guy walking across America. It comes from Conscious Media. This was no just-for-fun, random blogger video. In fact, it is a very strategic viral marketing campaign for Levis Jeans. Nontheless, it also is a great marketing video for United States tourism. The video was viewed more than 8 million times (and now a few more times) across various channels and hit mainstream media and broadcast outlets as a ‘news item.’
The final video is actually comprised of nearly 3000 still frames. Check out the ‘Making of’ video to really see how much work actually went into this video shoot.
(Note: For best quality, please watch in HD–click on 360p in lower right YouTube box and select at least 720p)
I will be scouring the interwebs for videos that are compelling due to great production value, great content, and/or a great message. If you have something to share, please leave me a comment.
Subscribe To LLmedia!
Get on the list to get my FREE video content cheatsheet! PLUS learn about my brand NEW flagship video course.
Absolutely No Spam.
OMG the time put into that video is insane!! all the measuring and the crazy protractor thing! I love the behind the scenes video almost more than the video itself haha
It makes me think of that Nate guy who actually did just finish walking across the US or Ben from Adventure Sauce who has a mini viral video of him hitchhiking across. I guess it was easier for Ben though because he used his arms as a measuring tool and always shot at an arms length of himself.
Still pretty awesome! 🙂
Thanks Cailin! I know. How they measured was a bit too much for my brain to handle. Pretty incredible.
Wow, such a cool video. I can only imagine how much work was involved in creating this!
Thanks for commenting Ryan! Too bad they seemed to rush across America and couldn't enjoy the journey a bit more. Ah, the downfalls of sponsorship!?
I thought it was cool how much they calculated to figure this out. Video wise I love it. If they had actually walked across the USA it would have been more awesome.
Hi Ben! Yeah…it was well done, but you are right when you see how they did it, you realize they just jumped out here and there to get their shots. Still cool though. I now have to check out your video. Post the link here if you'd like. 🙂
I love that video! So amazing! The behind the scenes was really interesting. Going cross country in 14 days sounds like a great adventure.
Reminds me of a video from a few months ago that I love.
I never get tired watching it. 🙂
Thanks Benny! I love that one too. Just wonderful.