THE BLOG
Best Free Online Video Maker
Don't let creating a video scare you! Video is great way to gain followers and customers. Read on to see my list of the best free online video maker tools. Everyone is adding video to their marketing arsenal and for good reason—video converts! It’s a great way...
The Top Tips for Being On Camera
More than ever, people are putting themselves on camera. Whether you are a CEO, a blogger, an entertainer, a journalist, a fitness instructor, a chef, a coach, or an influencer, video can play an important role in sharing your message. It's easy to do when you follow...
Best Royalty-Free Music Sites
Music can make or break your video. Having a nice music bed can add a feel and bring more emotion to your video. Music sets the mood. It can draw the viewer in and keep them watching. Plus it can illicit a feeling that make the viewer to associate to your brand. But...
Benefits of Video Marketing for Business: 5 Reasons You Need Video Now
The video revolution is upon us! It's crystal clear that there are many benefits of video marketing for business. These days, more than 50% of businesses have started using video content marketing. It’s now quite common to see lots of new products and brands being...
Get Started With Video Today – Make a Video Strategy for 2020
If you haven't started using video yet, you are missing out. If you can do one thing this year for your brand or business it would be to have a video strategy for 2020. Video Strategy for 2020 Video is becoming the most popular platform in the internet and...
Where to Get Free Royalty-Free Video Footage
As more and more companies and individuals use video in their marketing efforts, they often need to turn to royalty-free video footage as a cheaper solution rather than shooting their own new video footage every week or month. Stock video clips can also supplement...
The Five Biggest Video Mistakes
If you are a freelancer or business, you have a website on which you showcase your wares. Whether it is a service you offer, an online resume of your talents, or an actual product, video is a great way to engage your clients. Video allows you to get more personal, it...
Five Steps to Shooting Better B-roll
A good video needs strong, solid shots to tell the story. And each section of shots needs to be cohesive and provide continuity that moves the story forward. What is B-roll? In the old film days, all the interviews and primary sound was edited onto the main reel or...
Cool Video to Check Out: Corporate Storytelling
Video marketing doesn't need to be dry. In fact, some of the best video marketing connects with viewers through storytelling. If you haven't seen it yet, you must watch this ad for South African whiskey brand, Bell's, which is titled, "The Reader." It already has more...
Five Ideas For Great Video Content
You've finally decided to start making videos as part of you marketing strategy? Yay! But you have no idea what to make videos about? Don't worry! Whether you're filming on your smartphone and editing in iMovie or you have a team of cinematographers at your disposal,...
The Simplest SEO for Video
Creating a video for your business or blog and having it up on the web is a great way to promote your brand. Not only will you directly interest and engage your audience more, making your video SEO-friendly can help increase traffic and make you appear higher in the...
Cool Video to Check Out: Frame of Mind
This video comes from Steve and Ben. It appears just to be some fun with a frame. But it takes a lot of post production in After Effects to achieve this affect using something called Corner Pinning. I think the first time I saw something similar was in an HP commercial and then in the opening title of the ABC show “Modern Family.”
Video Tips: Using Your Webcam
Today, many of you are putting yourself on video online even if that means just using your webcam to do interviews, vlogs, or conference calls. Just because it’s the webcam does not mean you have an excuse to produce a poor video. There are still simple and small...
Cool Video to Check Out: Guy Walks Across America
This week's video is another well-executed, creative concept: a guy walking across America. It comes from Conscious Media. This was no just-for-fun, random blogger video. In fact, it is a very strategic viral marketing campaign for Levis Jeans. Nontheless, it also...
What Kind of Video Gear Should I Use?
I get this question all the time. Too much honestly. The problem is people aren’t happy with my answer: it doesn’t really matter. A couple of years ago, I was at a Travel Bloggers conference in New York City. Gary Arndt, a successful photography blogger, was giving...
Why Video Marketing is Important to Your Business
Video. It is easy to find. It’s easy to watch. It’s entertaining and engages viewers faster and easier than text. Everybody’s talking about it. Everybody’s doing it. If the peer pressure alone doesn’t get you, here are some very real reasons why you should be using...
Cool Video to Check Out: Grand Rapids Lip Dub
I will be scouring the interwebs for videos that are compelling due to great production value, great content, and/or a great message. If you have a video you'd like to share, please leave me a comment. This week’s video is an amazing destination marketing...
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