Video marketing doesn't need to be dry. In fact, some of the best video marketing connects with viewers through storytelling.
If you haven't seen it yet, you must watch this ad for South African whiskey brand, Bell's, which is titled, "The Reader." It already has more than 2 million views on youtube thanks to its heartwarming narrative and engaging cinematography.
Bell's even made a follow up "Behind the Scenes" video, where the marketing team and filmmakers talk about the script concept. They further solidify their brand image by discussing...
You've finally decided to start making videos as part of you marketing strategy?
But you have no idea what to make videos about?
Whether you're filming on your smartphone and editing in iMovie or you have a team of cinematographers at your disposal, the first thing you need to make good video content is good ideas. And, lucky for you, I've come up with ideas for your first five videos.
1. A Video "About" Page
Rather than a typical text-only "about" section on your website, consider making a short video introducing your brand. Introduce your viewers to your team so they...
LLmedia video & media consulting can help coach you in digital marketing, blogging and social media, plus we manage campaigns with some of today's biggest food and travel influencers. Now let's have some fun.